Why ambitious people scroll more: [Information Addiction]

Hi everyone,

Welcome back to my journey on becoming The Attention Master.

If you find yourself constantly consuming new information then episode 27 is for you.

Here is what you are going to learn today:

• How to start treating any addiction.

• Why we constantly seek novelty.

• Actionable steps to escape information addiction.

🙏 But before we jump in, I have one ask 🙏

If you like the newsletter, could you please forward it to a friend / colleague who you think would also enjoy it? It will help to create more and even better content in the future.

Let's dive in!

Let’s be honest: we often lie to ourselves that flipping between Reddit, YouTube, news outlets, or our work apps is beneficial. We call it 'research', 'networking' or 'keeping up to date', but often it's just procrastination wrapped up in a productive-looking package.

Answering emails might be urgent, but is it truly important if it derails our core goals for the day?

In the end, these micro-distractions rob us of deep work, clarity, and the sustained effort required to achieve meaningful goals.

Here’s where this behaviour comes from and what to do about it: