E21 - How to resist instant gratification: [The B=MAP model]

Hi everyone,

My name is Stephan and this is my story of how I became The Attention Master.

If you find yourself giving in to phone temptations, then episode 21 is for you. Let's dive in!

Here is what you are going to learn today:

• How behaviour works

• How Instagram exploits your weaknesses

• Why it's so hard to resist the phone

• Actionable tips for building willpower

Have you ever wondered why Instagram is so addictive?

The reason is the way the founders designed the app.

The founders of Instagram and many other consumer apps took an elite behavioural science class at Stanford University. The professor of that class, B.J. Fogg, developed a system to describe how habits are formed.

Instagram used this system to create highly addictive features. You can use the same system to hack back.

Here's how: